Want to grow your in person community? You need to be online.
Online communities are a powerful tool for connecting people with shared interests. They can provide a sense of belonging, support, and information. But online communities can also help to grow in-person communities.
Last week, our 1 million member online community CurryTraits had its inaugural in-person meetup in Melbourne, Australia. It was an incredible experience to see people come from all parts of the city, some traveling more than an hour to meet strangers who became good friends by the end of the night. The experience showed that people are truly seeking to do life with others just like them, and in-person connection is a powerful way to validate an online presence.
From this success we’ve created a Sydney event with already more than 40+ registrations & global expression of interest in your city with over 100+ interested!
Link to Sydney event:
https://forms.gle/pBqvsGmRaWBWUU589
Link to Global Expression of Interest in your city: https://forms.gle/kwzj5ca9XKpemTiw8
Here are some of the ways that online communities can help grow in-person communities:
Build relationships. Online communities provide a safe space for people to connect with others who share their interests. This can help build trust and rapport, which can then be carried over into in-person interactions.
Generate excitement. When people are passionate about something, they want to share it with others. Online communities can help generate excitement for a particular event or cause, which can lead to more people attending in person.
Provide resources. Online communities can be a great resource for people looking for information or support. This can be especially helpful for people who are new to a particular area or community.
Foster collaboration. Online communities can help people collaborate on projects or initiatives. This can lead to new ideas and solutions that wouldn't be possible without the input of a diverse group of people.
Here are how some brands you know build online community:
Starbucks has a large and active online community of fans who share their love of coffee, tea, and other Starbucks products. The company also hosts a number of in-person events, such as coffee tastings and barista competitions, to connect with its customers.
Nike is another company that has a strong online and in-person brand community. The company's website and social media channels are full of content that celebrates athletes and fitness enthusiasts. Nike also hosts a number of in-person events, such as races and training camps, to help its customers stay active and healthy.
Apple is another company that has a large and engaged online community. The company's website and social media channels are full of discussion about Apple products and services. Apple also hosts a number of in-person events, such as product launches and meet-ups, to connect with its customers.
These are just a few examples of how brands can use online and in-person communities to connect with their customers. By creating a strong online presence, brands can reach a wider audience and build relationships with potential customers. By hosting in-person events, brands can create a more personal connection with their customers and build loyalty.
If you're looking to grow your in-person community, consider starting an online community. It's a great way to connect with people who share your interests, build excitement for your events, and provide resources and support for your members.
If you need help building your in-person or online community, contact me today: https://www.noelaruliah.com/contact
