Canva: Online community review
This Weeks Online Community Review: Canva Design Community (Official)
Who is Canva? Canva Launched in 2013 and is one of the most successful design start-ups to ever exist. They have a simple mission to empower all to design online.
What is their Online Community?
‘Canva Design Community (Official)’ is one of the largest closed Facebook groups for a brand with just under 300k members. The community consists of Canva users who showcase their talents, interact with each other around the tool & find out what’s coming next at Canva.
3 things that make them successful:
1. Creative Collaboration: Canva has created a beautiful meeting space for creatives to come together & be inspired by the other Canva users & how they using the tool around the world. More than just viewing the work; liking, commenting and connecting further with these creatives creates a greater bond to the brand.
2. Testing of new features: Canva literally has 300,000 people in their community that use their product & they regularly introduce new features for the group for feedback and refinement. This is a key part of the product lifecycle to ensure the best product is created for the end user.
3. Cult like loyalty: Talk to any Canva user & one thing you’ll notice is the undeviating devotion to the tool that helps them solve their design needs. Creating a space where Canva fanatics come together with VIP’s treatment, exclusive announcements & offerings, Canva has cracked the code in retaining their core customer base who is madly in love with them.
What we can takeaway:
Canva’s closed Facebook group is a TOOL to help them ultimately achieve the mission of their brand. Online communities aren’t always a means to end however are an ESSENTIAL TOOL to being a means to an end in fulfilling your businesses mission & Canva have understood & put this in practise.
Link to their group:
https://www.facebook.com/groups/canvadesigncommunity
About Online Community Review:
This year I plan to showcase regular a case study on what success looks like online with a community & how you can achieve the same with your brand.
How to grow your online community:
Thanks for reading todays post. If you need help growing your social media channels, contact me now below 😊
